You Say HR Say

You Say HR Say connects employees and companies by fostering balanced, fact-based feedback. You Say allows employees to share and read verified reviews focused on key factors like work-life balance, salary, and company culture. Meanwhile, HR Say gives companies a platform to present their culture and respond constructively, promoting growth. This two-way dialogue helps job seekers make informed decisions and enables companies to enhance their recruitment strategies.

Product Overview

Team members

  • 1 Product Manager

  • 3 Developers

  • 1 Product Designer

The Challenge

Problem Statement

Despite its potential, HR SAY was underperforming financially. Companies and HR professionals did not initially recognize the value of presenting their culture to attract top talent and promote growth. Past efforts, like implementing a "like, comment, and share" system, failed due to a lack of user engagement and clear incentives.

Key Metrics for Success

  • Response Rate: Track the number of positive feedback responses per day.

  • Company-Specific Performance: Measure feedback per company to evaluate satisfaction and impact on contract renewals.

  • HR Engagement: Monitor how many HR professionals read and engage with job seeker feedback.

  • Conversion Rate: Measure whether feedback respondents were called for interviews or received job offers.

  • Feature Performance: Evaluate how well the features perform across different channels (Email, App, Interface).

UX Research

To uncover the root causes of HR SAY's underperformance, I conducted interviews with HR professionals and job seekers. Interviews provided in-depth, qualitative insights that allowed for direct interaction and a deeper understanding of the platform's strengths and pain points. This approach enabled us to explore user motivations and behaviors in real-time, which wouldn't have been possible through surveys or analytics alone.

  • Direct Feedback: Allowed users to openly express thoughts and challenges, helping us understand their underlying actions.

  • Contextual Insights: Gathered user-specific details on how HR and job seekers interacted with the platform.

  • Exploratory Nature: Helped identify hidden needs and emerging themes, leading to solutions users hadn’t explicitly articulated.

Rationale for Research Techniques:

  • HR Feedback: HR professionals struggled to see HR SAY's value without measurable benefits, leading to low contract renewals.

  • Job Seeker Perspective: Job seekers were unaware of HR SAY's potential unless prompted by personalized content or a direct link to job applications.

  • Engagement Gap: The like, comment, and share system lacked clear incentives for both HR and job seekers, revealing the need to tie these features to recruitment goals.

Key insights:

The Design

Design Iteration and User-Centered Enhancements

I identified key challenges with HR SAY: HR professionals didn’t see value, and job seekers had minimal engagement. To address this, I designed wireframes that integrated HR SAY into the job application process, prompting job seekers to answer, "Why do you want to join this company?" This gave HR insights into candidates' motivations and cultural fit.

The redesign also streamlined the feedback system, allowing job seekers to engage with companies through actions like "like," "comment," or "share." Usability testing confirmed that the changes improved interaction on both sides, providing HR with clearer, actionable insights.

The Solution

To address HR's concerns about the lack of measurable value, I integrated HR SAY directly into the job application process, making it a more actionable tool for identifying candidates who align with the company's values.

  • Insight into Candidate Motivation: After candidates apply for a job, they are directed to the company's HR SAY page and prompted with the question, "Why do you want to join this company?" This allows HR professionals to see personalized responses, providing immediate value by offering insight into how well candidates understand and align with the company’s culture.

  • Actionable Feedback: The responses from candidates help HR professionals identify those who are genuinely interested in the organization, making it easier to find a good cultural fit. HR can use this feedback to refine their recruitment process, ensuring that they focus on candidates who match their values and ethos.

  • Repurposing Interactive Features: The like, comment, and share system was restructured to allow candidates to explain why they liked the company, giving HR professionals another layer of engagement and insight into how candidates perceive their brand.

HR Professionals

  • Personalized Application Experience: After submitting an application, job seekers are directed to the company’s HR SAY page, where they engage with the company's culture and values. By answering the question, "Why do you want to join this company?" job seekers personalize their applications, making them stand out to HR professionals.

  • Increased Awareness of Company Culture: This integration not only helps job seekers reflect on why they’re applying but also increases their awareness of the company’s HR SAY profile, improving their ability to make informed decisions about whether the company aligns with their own values and expectations.

Job Seekers

Outcomes Achieved

Achieved a 35% feedback response rate, surpassing the initial goal of 30%, with ~140 responses per day from job seekers.

Increased Feedback Response Rate

Renewal rates increased by 25%, with several companies upgrading their contracts, attributing their decision to the insights gained from HR SAY feedback.

Contract Renewals

Improved HR Engagement

HR professionals now view feedback more frequently, with 80% of responses being read regardless of candidate suitability, giving them a broader perspective on job seekers.

Job seekers reported feeling more engaged with the application process, with 65% stating that reading **HR SAY** profiles gave them better insight into the company, improving their chances of being called for an interview.

Job Seeker Awareness